Pompei A.D. was engaged by C. Wonder, founded by Chris Burch, to create a store experience concept for this start-up brand, including store prototyping, fixture systems, signage and store design to launch the brand at their flagship location on Spring Street in New York City.

The new C. Wonder store concept is organized by “rooms” that are derived from luxury homes that are inspirational and aspirational to the C. Wonder customer. The Rooms are inspired by many design movements, including the signature style of Palm Springs Modern, Hollywood Regency, English Townhouse, Vail Cabin, and American Dream, which is a take on Hamptons style. Each room presents a different category of merchandise in different ways, creating a “landscape” that can be explored and encourages customers to make discoveries. The concept framework allows the C. Wonder experience to be localized by adding new room concepts for different markets and different store footprints.