Tasked for developing key design elements for Victoria’s Secret Flagship store at the Forum Shops in Las Vegas, these elements are to be incorporated into future stores for 2015. Creating a visual draw for visitors to explore the full depth of the stores offerings, a video focal wall at the rear of the store is reflected by an expanse of beveled mirrors animating the space and showcasing Victoria’s Secret world renown models. The Grand Stair becomes the runway for the videos and becomes a cinematic experience linking the lower and upper levels. 

Along with the design of the stair, beveled mirror pattern, and guardrail design, the stores expansive Italian marble floor patterns will be used in the future roll out of 2015 stores. Custom black lacquer paneling throughout the Grand Hall and an impressive chandelier at the entry (not shown) will remain as trademarks for the Forum Shops Flagship, for now.

Working with the Director of Store Design for VS, I developed and coordinated all designs with vendors, architects and project managers through shop drawings to construction.